Confusing CRM
Your CRM became the place no one wants to open. We map the actual workflow, prune the noise, and make the right next step obvious.
See how we fix itwhy is business solong and annoying.
Make the business easier — but for you, the business owner.
We're Smithers — a small crew of system cobblers who fix the duct-taped, copy-pasted, log-in-fatigued mess your business runs on.
Laziness Weaponized
We're masters of saving time and finding shortcuts. Nothing gets things done faster and simpler than turning every inefficiency into an automation.
No stack too weird.
No problem too hard.
CRMs, ERPs, accounting tools, custom databases, legacy systems held together with duct tape — we integrate, automate, and fix it all. If your team uses it, we'll make it work better.
Don't see your tool? That's kind of the point.
1000 EXCELS7 LOG-INSUSELESS NOTIFSBAD ONBOARDINGNO CLIENT PORTALCONFUSING DATA EVERYWHEREDUCT-TAPED 12 TOOLS TOGETHERCOPY-PASTE SO MUCHWHO DO I TALK TO ABOUT THIS?USELESS REPORTS DAMNFORGETTING TO REPLY TO EMAILSDESIGNING NEW FEATURES THAT NO ONE WANTSTALKING TO THE WRONG PEOPLEAI????LOOKING FOR THE RIGHT BUTTONEVERYTHING IS LONG AND ANNOYING.
1000 EXCELS7 LOG-INSUSELESS NOTIFSBAD ONBOARDINGNO CLIENT PORTALCONFUSING DATA EVERYWHEREDUCT-TAPED 12 TOOLS TOGETHERCOPY-PASTE SO MUCHWHO DO I TALK TO ABOUT THIS?USELESS REPORTS DAMNFORGETTING TO REPLY TO EMAILSDESIGNING NEW FEATURES THAT NO ONE WANTSTALKING TO THE WRONG PEOPLEAI????LOOKING FOR THE RIGHT BUTTONEVERYTHING IS LONG AND ANNOYING.
Problems
we fix.
Every line on our business card is a real ticket we've closed. Here's how the recurring ones get untangled.
Duct-taped tools
Twelve apps, three spreadsheets, one Zapier held together by hope. We replace the glue with proper integrations and automations.
See how we fix itUseless reports
PDFs nobody reads. We rebuild reporting around the decisions you actually make — fewer numbers, more answers.
See how we fix itBad onboarding
Every new hire takes a month to find the right button. We document, simplify, and automate the boring parts of the first 30 days.
See how we fix itNo client portal
Clients emailing you to ask what's going on is a bug, not a feature. We build the portal so they self-serve and you ship.
See how we fix itAI????
AI shouldn't be a sticker on the box. We find the 2–3 places where it genuinely removes work, and we wire it in carefully.
See how we fix itWhat we do
Three ways to put us to work.
01
Requests
Small, well-defined work that should just get done. Bug fixes, data updates, small automations, minor adjustments.
- Bug fixes
- Small automations
- Data corrections
- Minor system tweaks
02
Missions
A specific goal or result to attain — think projects. Both parties approve a Mission Overview before work begins.
- Feature development
- System integrations
- Workflow redesigns
- Data migrations
03
Advisory & Support
What sets us apart. Strategy, brainstorming, troubleshooting — over Email, Slack, Discord, WhatsApp, or video call.
- Strategy discussions
- System reviews
- Troubleshooting
- Process recommendations
How it works.
Three ways to put us to work. Pick one — or mix them.
Advisory
Think it through with us.
Sometimes you don't need us to build — you need a straight answer. Pick the right tool, audit what you've got, or make sure your AI isn't quietly losing the plot.
Pick the right tool.
Straight answers on software, stacks, and vendors — no sales pitch.
Audit what you've got.
We poke at your setup and tell you what's solid and what's smoke.
Keep your AI honest.
Sanity-check prompts, models, and guardrails before it goes sideways.
Second opinion.
Before you sign, hire, or commit — run it past us first.
Requests
Your team, on tap.
A pipeline of small-to-mid asks. Send what you need, when you need it. Everything flows through the Ticket Portal so you always know who's on what.
- 01
Send it in.
Ticket Portal, email, Slack — your call.
- 02
We scope it.
Priority, planning, ETA — all visible in the Portal.
- 03
We ship it.
Trackable end-to-end. No mystery.
- 04
Bug period.
If something we shipped breaks, we make it right.
RUSHAdd-on
Same-day or next-day. Queue jumped.
Missions
One big goal. We lock in.
Single-outcome pushes. Scoped, owned, shipped — then handed back to you, clean.
Scoped together.
We define the outcome with you up front. No moving targets.
One owner, one outcome.
A single lead drives it end-to-end. You always know who to ping.
Ship and hand over.
We deliver it clean, document it, and walk you through the keys.
Locked-in focus.
While it's live, this Mission gets our attention — not a slice of it.
ALL-IN!Add-on
9-to-5 isn't our thing. We'll haul the whole company to a chalet and hackathon it down. Expenses on you, results on us.
Got something
long and annoying?
The cobbler always wears the worst shoes — so keep us busy.
Erico Di Teodoro
Lead Strategist